Bua na Cainte - Educational Platform
Led Flash-to-HTML5 migration for Ireland's leading educational platform, increasing monthly game delivery from 30 to 100 while reducing rework by 70%.
Product DesignHTML5Process OptimizationTeam Leadership
Senior Product Designer & Technologist
TURNING IDEAS INTO PURE REALITY
Transforming complex systems into seamless user experiences. 20+ years crafting digital solutions that drive business growth and delight users across web, mobile, and emerging technologies.
View My WorkFeatured Projects
A showcase of impactful design solutions across various industries and technologies
Imvizar AR Platform
Complete mobile and web app redesign with visual identity overhaul for an AR startup, directly contributing to securing new partnerships and investments.
Mobile DesignBrand IdentityDesign SystemAugmented Reality
Wave VR Studio
Founded and led VR startup creating immersive real estate and tourism experiences, including 'VR Showroom' and 'Go There' applications.
VR/ARUnity 3DProduct StrategyStartup Leadership
Automation & AI Workflows
Implemented AI-driven automation to reduce repetitive tasks, streamline design ops, and optimize production pipelines.
AIAutomationWorkflow OptimizationInnovation
Professional Experience
Two decades of design leadership across diverse industries and emerging technologies
- ▶Led remote development teams and managed cross-functional stakeholder relationships
- ▶Spearheaded Flash-to-HTML5 migration, increasing monthly game delivery from 30 to 100
- ▶Reduced game rework by 70% through improved testing practices
- ▶Optimized processes, reducing developer hours from 100 to 50 weekly while maintaining productivity
- ▶Active member of company's AI research group, implementing automation solutions
- ▶Led end-to-end mobile and web application redesign
- ▶Complete visual identity overhaul including new logo, website, and app styling
- ▶Contributed directly to securing new partnerships and investments post-rebranding
- ▶Created foundational design system still in use today
- ▶Primary Motion Designer for Marketing team
- ▶Delivered 40+ publicity videos, 100 images, and 10 3D animations
- ▶Contributed to creation of company podcast 'Fertility Talks'
- ▶Enhanced creative production processes with new tools and technologies
- ▶Founded and led innovative virtual reality startup
- ▶Developed 'VR Showroom' real estate platform and 'Go There' tourism app
- ▶Managed development in Unity 3D and Unreal Engine
- ▶Secured incubation and mentorship from InovAtiva Brasil
- ▶Integrated 360º video, 3D modeling, and real-time animation
- ▶Founded and led innovative virtual reality startup
- ▶Developed 'VR Showroom' real estate platform and 'Go There' tourism app
- ▶Managed development in Unity 3D and Unreal Engine
- ▶Secured incubation and mentorship from InovAtiva Brasil
- ▶Integrated 360º video, 3D modeling, and real-time animation
Core Expertise
A unique blend of design thinking, technical expertise, and leadership experience
Product & UX Design
- Design Thinking & Strategy
- User-Centric Design
- Prototyping & Wireframing
- Usability Testing
- Figma & Adobe Suite
Technical Development
- HTML, CSS, JavaScript
- AI Integration & Prompting
- DevOps & CI/CD
- Git & Linux
- Python Automation
Leadership & Process
- Agile Methodologies
- Remote Team Leadership
- Project Management
- Process Optimization
- Stakeholder Management
About Me
Smart Work Over Hard Work — Always Building Better
It`s not that I`m always working — actually, I really don`t believe that heavy work is the answer. I believe in smart work: making the most of our time, learning new tools, and improving processes to build better projects and a better quality of life.
My journey into tech started back in the late `90s. In 1998, I took my first course: How to Assemble and Maintain a Computer, followed by Programming in Delphi. But honestly, my earliest memory of all is way before that — pulling motors from toy cars to build my own fans and boats.
Fast forward a bit, in 2001 I began studying Graphic Design while working with web technologies like HTML, Fireworks, Photoshop, Flash and PHP. Since then, I`ve explored multiple fields of design, with a special focus on 3D, Video, Games, Web, VR, AR, 3D printing, UX and now AI.
Outside of work, my passions are running, photography, cooking, and playing guitar. Would you believe if I said that I went from Obese to Run a Full marathon?.